Sun. Jul 21st, 2024

WATCH: SuperM X Prudential Campaigns For Wellness With Retro “We DO” MV

SuperM is back with a meaningful collaboration promoting physical and mental health!

On April 9th at 7 p.m. KST, the supergroup introduced the song and music video titled “We DO” where the members step into a futuristic retro-styled set to unwind. The disco track shares a positive vibe, encouraging the listeners to just let go and have fun for a while.

It is the first project to come out of SuperM’s partnership with Prudential Corporation Asia, an insurance agency, which was announced earlier this year. Together, the entities launch the “We DO Well Together” campaign which aims “to encourage people across Asia to stay well and healthy, and have fun doing it.”

According to Prudential, the team embodies a positive and energetic image that fits well with the company’s celebration of youthful drive and optimism. More events are planned to take place this year in order to encourage people live healthier lifestyles so stay tuned!

Watch the music video here!

Let us know your thoughts by tweeting to us @whatthekpop1!

Katherine has been an ELF since 2010. She reads just about anything and is raising a pride of demanding cats. Yi City Enthusiast. Shizun supremacist. Currently experiencing a strong amount of secondhand embarrassment from Wen Kexing.

MEDIA: SMTOWN