Wed. Jul 17th, 2024

WATCH: LOONA’s New Unit yyxy Drops “love4Eva” MV Featuring Canadian Pop Artist Grimes

Girl group LOONA‘s third sub-unit LOONA/yyxy has officially made their debut – complete with collaboration from Canadian pop star Grimes!

The sub-unit – consisting of LOONA members Yves, Chuu, Go Won, and Olivia Hye – released the music video for “love4eva,” the title track on their debut album beauty&thebeat, on May 30th at 6 PM. The song is about the radiant youth of love and features the girls in matching ‘charm school’ student uniforms. The music video was shot on location in Budapest, Hungary by production company Digipedi, who had worked on a number of LOONA music videos in the past.

“love4eva” was produced by E-TRIBE and BADD, who are responsible for a number of other popular K-Pop girl group singles including SNSD‘s “Gee.” The introduction was also recorded by Canadian indie-pop songstress Grimes.

Meanwhile, the ladies of LOONA/yyxy will be performing the song as a part of their upcoming two-day fan meeting “PREMIER GREETING – Line & Up” to be held at Seoul’s YES24 Live Hall on June 2nd and 3rd.

Check out the full video for “love4eva” here!

Dani (danidee) is a writer for WTK from Southern California, who currently lives in Seoul’s Hongdae district. She is a huge fan of graphic novels, Asian films, and Korean hip-hop. Most of the week, she can be found practicing her Korean, marathoning “RuPaul’s Drag Race,” or trying to sample tiramisu from as many cute cafes as possible.

Media: Blockberry Creative

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