Wed. Jul 17th, 2024

WATCH: Jay Park And H1GHR Music Family Celebrate Label’s Third Anniversary With “HOW WE ROCK” MV

Fans rejoice and see Jay Park along with other amazing rappers in the newest collaboration for H1GHR Music‘s “HOW WE ROCK”!

The song and music video highlights each rapper’s growth in the music industry. The said rappers include Sik-K, pH-1, Woodie Gochild, HAON, BIG Naughty, and Trade L with Trade L being the youngest artist in the the label.

“HOW WE ROCK” will be on the label’s album, RED TAPE, followed by BLUE TAPE, and is a compilation to celebrate the label’s third anniversary.

Both albums will feature many songs, music videos, and other unique content which are scheduled for release on September 2nd and 16th KST respectively.

The artists included on the albums are CEO Jay Park, pH-1, Sik-K, Golden, GroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild, and more.

In the “HOW WE ROCK” music video, visions of each rappers’ best moments are put on display like a collage on a white canvas.

While showcasing H1GHR’s work as an art exhibit, it paints a picture of friendship among the members, as well as their relationship with their fans. The overall effect is a video in which everyone appreciate their art over the past three years.

Fans can also be a part of the label’s next music video! Just send in videos of your best and most thrilling moments in life to and include your nationality, city, and name in said order.

The deadline is August 21st KST with there is no specific format required. You can read more about it by clicking here!

For those unfamiliar with the label, H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone.

The company aims to promote new talents in their hometowns, Seoul and Seattle, internationally.

In the meantime, check out their music video “How We Rock” below!

Let us know your thoughts by tweeting to us @whatthekpop1!

Paradoxicalsuds has been into K-pop since high school, and has grown to not only love the music, but the Korean culture, language, and Korea’s rich history. An avid Sone, Primadonna, Elvis, and IGOT7, she has also cascaded into Seventeen’s Diamond Life and has no wish of ever escaping. When she’s not writing on WTK, you can find her reading various books and drinking tea with her various pets.

Media: H1GHR Music Records