Thu. Jul 18th, 2024

Amber Liu’s McDonald’s Commercial Shows Progress With Asian Representation In American Media

Recently, f(x) star Amber Liu starred in her very own commercial for McDonald’s. Joining the international pop star for this advertisement was her friend and fellow YouTuber and digital influencer Mike Bow. Meanwhile, the commercial was directed by content creators Wong Fu Productions who has worked with McDonald’s in the past.

Since Amber and Mike gained attention for their love of bacon due to their viral “Bacon Love” parody of BTS’s hit song “Fake Love,” the two made the perfect pair for McDonald’s new ad about their current “Classics Now with Bacon” promotion where McDonald’s staples are now offered with bacon! So, if you want the Big Mac Bacon, Quarter Pounder with Cheese Bacon, and Cheesy Bacon Fries, then head to McDonald’s today. The items are only available for a limited time!

Of special note is the fact that this is the first time McDonald’s has ever made an advertisement that was inspired by viral content, showing both the influence of K-pop stars on American audiences, as well as the continued demand for Asian representation in media. “McDonald’s is thrilled to again collaborate with Wong Fu Productions, and to feature Amber and Mike in our Bacon with Classics campaign,” said Lizette Williams, Head of Cultural Engagement & Experiences at McDonald’s. “We always strive to provide an opportunity to showcase new and emerging talent from diverse backgrounds and communities.”

After the release of the commercial, behind-the-scenes photos were released of the commercial shoot. Amber and Mike are both seen on the set in Los Angeles, along with shots of the crew as well.

In addition, both Amber and Mike gave fans a further look at the making of the commercial in special videos released on their respective YouTube channels, encouraging their fans to chime in with their own opinions in the debate of “Is Bacon the best thing to happen to McDonald’s Classics? Or are McDonald’s Classics the best thing to happen to bacon?” (Special Note: This author is totally #TeamClassics)

Meanwhile, both Amber and Mike spoke about what it meant to them to participate in the commercial for McDonald’s.

“When I worked with Amber on the bacon parody video, I never knew it would turn into an opportunity like this. It’s great to be part of such a diverse campaign with an incredible mix of talent both in front of and behind the camera,” stated Mike Bow.

Amber also shared her own feelings on the matter, “I am so honored to have partnered with a brand that I’ve grown up with and am still enjoying. Thank you to McDonald’s and everyone who made this happen and for having me be part of this campaign!”

Perhaps Wesley Chan of Wong Fu Productions summed it up best. “To see an iconic American brand like McDonald’s reaching out to both the K-pop world and the digital content creator community is truly inspiring. Our spot is a reflection of the modern Asian American Millennial and our desire to have fun in everything we do.”

Check out the photos below for a behind-the-scenes look at the making of this new commercial. You can also view Mike’s behind-the-scenes video on his YouTube channel by clicking here.

Are you happy to see more Asian-Americans being represented in the media? Are you happy to see K-pop stars being included in American advertising as well? Let us know your thoughts by tweeting to us @whatthekpop1!

Media: McDonald’s