ARMY are currently celebrating the special phrase “I Purple You.”
On November 13th, 2016, BTS‘s V (real name Kim Taehyung) spoke to fans at the BTS 3rd Muster event and asked them if they knew the significance of the color purple. When both the fans and the members responded that they didn’t know, V went on to explain that purple is the last color in the rainbow and therefore, it means love and trust that will last for a long time.
From that time on, the BTS fandom began to use the phrase “I Purple You” to mean “I Love You.” As such, the unofficial color of BTS has also become known as purple, especially for those who are fans of V. After the iconic BTS purple ocean in concerts, the phrase began to spread even further and is now seen regularly on BTS fan art, fan merch, and more.
August 9th marks 1,000 days since V inspired this phrase, and as such, fans are celebrating the day with special hashtags, posts, fan art, pictures, and more across social media. In fact, the hashtag #IPurpleYou1000 trended number one worldwide on Twitter as fans celebrated.
Media: Big Hit Entertainment