K-Culture Special: Celebrating Valentine’s Day, White Day, And Black Day

It’s Valentine’s Day! Some are happy and excited, and some are sad and moody. Then, there are those who just don’t care either way. During Valentine’s Day, gifts— such as chocolate, flowers, and stuffed bears— are exchanged. But how does it differ in Korea?

Well, with Korea being a very couple-centered society, there is a designated couple day for every month of the year, all landing on the 14th. And that can obviously get expensive (just add that to your monthly bills).


Some guys (and girls) in the USA wait until the last minute, sometimes even the day of, to buy their Valentine’s gifts. In Korea however, only the girls do the gifting. The stores are usually lined with women trying to find the best gift. The most common gift is chocolate. While some may make their own chocolate for their significant others, most tend to buy them. Jubilee Chocolatier in Seoul are known to have long lines of women waiting to purchase their chocolates for Valentine’s Day. They make handmade chocolate that can be personalized, like getting your loved one’s initials on top.

(Photo: Jubilee)



The next “couple day” is White Day, where it is the guy’s turn to give a gift to their significant other, usually something white. Although some don’t really follow this, there is a rule that the guy should give a gift worth three times the gift he accepted on Valentine’s Day. This holiday actually began in Japan and became known as the “answer” holiday, where guys should answer the girls who confessed to them on Valentine’s. Since then, the holiday spread to Korea and became very popular as well.

(Photo: Cute in Korea)


For all the lonely (or happy) singles out there, there is a day for us too. Black day!!! Yay. Doesn’t that sound appealing? You can grab yourself a large bowl of jjajangmyun (짜장면) and feel blue….or black. You can also celebrate being single with other singles. However, many people tend to get together in hopes of finding another single to be with for the next romantic holiday.

(Photo: Amino)

Whether you are single, taken, or in that “It’s complicated” stage, remember that there is always someone who loves you, whether that be friends, family— or even your favorite Kpop idol (umm…. yeah, ok).

Which day do you plan on celebrating? Valentine’s Day? White Day? Black Day? Regardless of which day your current relationship status leads you to celebrate, we know you will enjoy celebrating these days the way they do in Korea!

Happy Valentine’s Day to you all! We wish you the happiest of days and many years of friendship and love to keep you smiling.

Panamami started listening to Kpop and watching Kdramas in early Feb 2015. She finally succeeded in getting her best friend into it a year later. Hey favorite group is BTS and her bias is Rap Monster. She also listens to Jay Park and Illionaire and loves discovering new songs with her friend. Panamami loves animals and has a dog and two cats. When not watching Kdramas or working, she can be seen working at a horse farm.

Media: As Credited
Cover Image: Beyond Hallyu

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