With the release of EXO‘s new MV “Ko Ko Bop,” many fans were left speculating as to the meaning behind the music video.
Within a few hours of its released on July 18th KST, the music video for “Ko Ko Bop” had already racked up millions of views, the song itself was sweeping the charts in Korea, and the album, entitled The War, was ranked number one in almost 40 countries.
Although many fans were divided on the song itself, everyone agreed that the music video was gorgeous and the members’ visuals were perhaps better than ever! The one thing that left fans slightly confused, however, was the actual plot of the music video. The trippy, colorful world in the music video had everything from floating, giant hamburgers to magical mirrors that could be jumped into like a pool. Although fans noticed familiar things— like the presence of the members’ gifts that were first introduced in their debut MV— some people were still confused about the basic plot.
Thankfully, EXO explained things in the V Live broadcast they held a few hours after the release of the music video. The members explained that there wasn’t just one meaning to the MV, as they wanted it to be up to the interpretation of each individual viewer. However, there were some things that were a definite part of the plot, as Baekhyun quickly explained.
The MV is supposed to focus on the fact that EXO is becoming humanized as they spend more time on earth. As beings from EXO planet, the video gives a glimpse into their lives from the moment they first fell to earth until now. Baekhyun revealed that the scene where all the members were lying together in a field is supposed to represent the moment when they first arrived on earth. However, while their other videos are more focused on their pasts, this MV is supposed to be an accurate representation of their present.
Kai also further explained things by stating that their gifts and powers have become weakened as they have spent more time on earth, so that’s why their gifts seem strange and unique as opposed to past MVs where they were fierce and strong. We see Kai lazily reading a book on space travel while floating on a cloud, Chanyeol is seen using his fire power to make pretty fireworks in the sky, Suho uses his water skills to relax and have fun, etc. The reason why they look so spaced out is because they are in such a weakened state as they become more human, losing their powerful gifts that made them so strong and god-like in the past.
Since they don’t want to spoil things too much in an effort to allow people to discover the plot for themselves, they didn’t say much more about the MV’s story. However, another theory is that the MV is also lining up with the words of the lyrics. The song itself talks about fully enjoying the night before a war by giving yourself over to the feelings and love of the moment and not worrying about the problems of tomorrow. Therfore, the almost drugged state that the members are in throughout the video can also represent the fact that they’re playing a mental game with themselves to force themselves to forget tomorrow and only focus on the bright, colorful, fun present. However, the snatches of gritty, dream-like scenes where they look unhappy and worried can be viewed as the reality of their situation and lives creeping in, despite their efforts to forget.
Another theory is that this is supposed to be a representation of EXO’s lives as idols. It has been over five years since their debut (the fall to earth) and they are starting to feel tired and discouraged (the unhappy-looking, gritty scenes). In an attempt to keep on going strong, they choose to forget the hard times and just focus on the positive aspects of the present career (the bright colors of the MV), despite getting tired and facing loneliness (their weakened state).
What do you think of the new MV? Do you see what Kai and Baekhyun were trying to explain? What else do you think the video is trying to tell fans?
Let us know your thoughts in the comment section below!
Meanwhile, watch the video below if you haven’t done so already.