After EXO‘s Baekhyun promised they would “break the universe” with their upcoming album and promotions, it certainly seems like they are well on their way to doing so!
On July 8th at approximately 10:30 p.m. KST, SMTOWN released the first teaser for EXO’s highly anticipated comeback. In just 24 hours, the group quickly started trending on Twitter worldwide, even gaining their own personalized emoji from Twitter.
On June 10th at midnight KST, the first individual teaser was dropped for member Kai, starting a flurry of tweets that ended up reaching 3.7 million tweets in just one night.
At 1:30 p.m. on the same day, Twitter Korea announced that since the release of the first teaser image, there had been an astonishing amount of over 11 million tweets about EXO’s comeback— in just 39 hours! A gif image was released by Twitter to show the amount of EXO-related tweets that suddenly lit up the world.
— 트위터 대한민국 (@TwitterKorea) July 10, 2017
According to the data released by Twitter Korea, EXO has consistently averaged approximately 1 million tweets per day since they first debuted five years ago. That adds up to around 1.8 BILLION tweets since their debut in 2012. Considering that amazing amount of tweets, it’s no wonder that EXO beat out artists like Beyoncé and Justin Bieber in 2016 to become the most talked about musical artist in the world on Twitter!
With more teasers in the days ahead, who knows how many millions of tweets EXO will inspire when all is said and done.
Stay tuned for more EXO news! Congratulations on this amazing achievement.